Challenge: Wireless coupons in the form of distributed sms marketing had become popularized by several east and western European and Asian nations and yet the North American market was slow to respond to this marketing trend.
Solutions: We sourced and partnered with wireless marketing technology manufacturers to establish a new wireless marketing technology and opportunity in Canada (with sights on the US).
Results: A successful test market case study and roll-out was conducted in Montreal, Quebec, Canada.
Skills Needed: wireless network mobile phone couponing, advertisement design and marketing assistance for various prospecting clients, mobile data systems understating.
Location(s): Montreal, Quebec, Canada
Budget Range: 10K (case study only)
Date / Duration: 2014
Team: Morgan Rauscher
Partners: private advertisers in Montreal